Vincent Schroeven is a Belgian born director.

He started as a director and editor of terrible reality shows, moved on to making trailers for television brands, was part of the creative lab of VMMA, made a television show and became creative director of the creative lab of VRT specialised in online video. He's also creative director at Hurae, an agency he started with Hannes Coudenys and Caviar that specialises in online communication.

He also directed the aftermovies for Pukkelpop and Rock Werchter and made two short documentaries for Canvas and is very passionate about GIFs, especially the ones that loop infinitely.

His style comes from a great passion for internet and years of low budget productions. His videos are less an exercise in visuals but more an exercise in storytelling, often with a ‘don’t take this to seriously’ sauce.